I just witnessed a milestone in content management. The first ever content management solution featured in a prime time television ad. Box.Net is featured running on a Motorola Xoom Tablet powered by Android in the latest Verizon 4g LT ad campaign. The ad focuses on speeding business and helping you get transactions and business done faster while maintaining mobility.
Some 20 months ago Larry Hawes then with the Gilbane Group “helped Box begin to refine and articulate a concept that they had created and championed – Cloud Content Management (#CCM)” shortly thereafter Larry founded Dow Brook Advisory Services, you can read his blog posts here. I ran into Larry at the recent BoxWorks 11′ conference in San Francisco and we were able to discuss the shifts that are occurring in the ECM enterprise content management space due to the advent of cloud computing and companies like box. All attendees were extremely surprised when during the keynote every attendee was given a Motorola Xoom.
I promptly loaded box.net on my unit and synced it with my account. Now I can access business ready content on the go whether I am using my MacBook Pro, iPhone, iPad or my Motorola Xoom. That is what I call ubiquitous mobility. Plus some brilliant marketing and advertising by the box.net team.